01:02 KP The first question for you Gary is from Day One fellow Cheryl Patel. Asks Gary, “You've dealt with failures all your life - publicly as well. It seems to be an inevitable thing in entrepreneurship. I'm curious how successful entrepreneurs, like you, are able to get past so many failures but somehow keep going.”.

01:25 Gary Vee Failures are personal, they're not public. Meaning when I fail, I have the enjoyment of leaning into my addiction of humility and I love that I've learned and I don't have to make those same pattern mistakes in the future. So I double win. I get another dose of humility which I achieve, for and strive for and I get a learning that I'm smart enough and capable enough of not repeating. The reason people are scared of failure is because they worry about people's opinions on the outside, their parents, their siblings and the general public, anonymous people on Twitter and discord and the world. Which is silly because the reality is it's your life. What you really learn is the reason people are scared of failure is because they have egos. They actually think that their life is that important, that people's judgment of their failures is important.

02:26 Gary Vee I know even with my significance of awareness and popularity, success, notoriety, that at the end of the day - I'm just one little speck of 8 billion people on earth during a little 100 year window on the universe's trajectory of all time. And so I'm humbled by that. Thus when I fail, that's me with myself. That has nothing to do with any of you. Has nothing to do with any of you, let alone the people closest to me. It has nothing to do with them. All of a sudden, once failure becomes an insular game, not an external game, failure does not become scary it actually becomes interesting.

03:06 Andrew I thought you didn't just try to diminish failure and say, it's not failure. Failure. You leaned into it.

03:14 Gary Vee Correct. Andrew. It's a really interesting insight. People are like, I didn't fail - I learned. F*** that s***. You failed. I fail. I've tried to do an events company at VaynerX for 13 years. I've had three stop and starts. Those were failures. Vayner live failed. I tried to do a sampling company, Vayner sampling failed. Failure is real. It's awesome. I love that. That s*** didn't work.

03:41 Andrew Wow. Here's a follow up. I'm going to unassumingly say this is my follow up. When do to shut something down or look for an exit strategy? When things are maybe on the other side of failure, you know it; but in the middle of it, you don't.

04:01 Gary Vee Okay, yeah. I'm looking at a lot of faces here. Charles matt Mazia. Like, a lot of people I respect, like, we've all done good and bad in that, right? Like, God, you don't know. Right? We sold Empathy wines to Constellation right before COVID. If we waited six months, we would have done better because everybody was paying more for DTC brands. Right? Like, so we were wrong even though we had a massive exit. Like, you know, like, you don't know. You're guessing, but I would tell for a lot of people here, if you're starting to actually burn out, meaning you don't enjoy it anymore; one thing I'm always fearful of is the following scenario, and this one will land Andrew for you and many others. Okay. Should I sell this? Because I'm really, actually not liking it anymore. I've got this $1 million/$10 million/$13 million offer on the table.

04:45 Gary Vee But, oh, f***. I know that for the next 24 months, I can drive this train, I'll eat a little more s***, but I can sell it for $25 million. A lot of people do that, and sometimes it works out. The problem is other times, the recession comes, interest rates go up, VC stop funding, and your $10 million offer goes to zero. I have many friends, publicly known people, who passed on massive exits only to then do an acqui-hire and make pennies on the dollar for spending another two and a half years being unhappy. So, to me, the only practical answer to your question is selling it when you're not liking it because you don't know if it's going to be financially better or financially worse because it's out of your control. You do know that you've sustained for the last year unhappiness driving it, so you should sell it.

05:38 Andrew I'm sitting on that unhappiness.

05:39 KP Yeah.

05:40 Andrew KP, you're up next.

05:42 KP Going, I know we needed that pause. That was great. Gary. Now a question from David Salin. What advice do you have for founders who maybe are burnt out or they're in between, in the phases between two different things, looking to meet the right folks to start the next thing. How do they go about figuring out who the right people are for the next thing?

06:09 Gary Vee By putting themselves out there, by DMing people right now as they're sitting in this. it's all about fear, my friend. KP, people are scared to reach out to somebody. People are scared to network with people because they're worried about being, declined. I get this, like, in high school, I was scared to, like, ask the prettiest girl out because I didn't want the no. No’s are scary, but in business, I've never had that. And so it's just the truth, right?

06:39 KP Does it ever go away? Like the fear of rejection?

06:41 Gary Vee Yes. By practicing. What people don't understand, and this is where modern parenting lost their way. The last 30 years, modern parenting tried to eliminate the taste of losing and demonized losing and demonized people saying no. Now people are fully scared of it. The way to get there is by getting a ton of Nos. No is good. It's anything swimming, riding a bike, hooking up, all the things that were scared of through life. You got better at it the more you did it. You need to ask people, like, do you want to have a business meeting? They don't reply to your DM or your email. That's good. The amount of people that are mad at me in the world right now for not replying to their email is probably quite high. The reality is, I'm just one human being, and I get 10,000 of them a day.

07:28 Gary Vee The weird part is it's actually probably equally as good that I'm not replying to them as if they actually got the 15 minutes, because it's another way of getting a no.

07:42 KP Unbelievable. Andrew, you got a question?

07:45 Andrew Another David following up and actually a question, I think. How do you handle this stress of being a founder and entrepreneur?

07:55 Gary Vee I don't have the stress of being a founder and entrepreneur because I found, this is why I don't like Gary Vee. I don't want people to map towards him because he got lucky. I have to remind everybody I'm 46 years old. I'm going to be 47 in three weeks. I was selling lemonade at six as my hobby. I was selling baseball cards at ten as my hobby. It snowed in Edison, New Jersey, and I grabbed a shovel in my garage - didn’t run outside with a sled. I love entrepreneurship and work. I am a very loud advocate that I was a DNF student. That was unheard of. I want everybody to understand this. There's people in their 40s here. That was unheard of in the 80s, especially for an immigrant from Eastern Europe. Unheard of. I'm no different than an actress, an athlete, a musician. I've been this guy from the beginning.

08:54 Gary Vee I'm like Beyonce LeBron. Not that I'm them in entrepreneurship, but they didn't know they were going to do anything else in their whole life. Neither did I. You ask me, do I have stress, I don't have stress. I have gratitude. Every time I'm losing, every time I'm publicly bashed, every time I lose money, I get 39 battle scars a day. I love it because I don't do this s*** for the money or for the fame. I've been doing this long before any of you knew me. I wasn't even a public person until I was 30 years old to remind everybody. Now every person is a public person by the time they're 15 on TikTok. This is not what I thought I was going to do. I was just going to be a businessman, and the world turned in a certain way that worked out for me from a popular culture standpoint, but it is not my addiction.

09:40 Gary Vee I don't need your attention. I don't need your admiration. I don't live for it. I'm public because I think it's business development strategy, but it is not what I aspire to do. I aspire to be an entrepreneur. So I am doing my life's mission. I feel like I'm a teacher or guidance counselor or a religious figure. I'm doing my destiny. I'm so f****** happy. Do you understand?

10:10 KP I love that. The guidance counselor thing, I feel like it's super overlooked by a lot of people. It was one of the indirect reasons why we started this founder hotline, to be honest, because we thought a lot of founders could use support and guidance from somebody else. Just like the support system to say, I hear you, I see you - that takes them a long way. You've been doing this for decades, and I appreciate you doing that. Gary. One follow up - you mentioned the age thing, right? I know a lot of audience here are above 30, above 40, and I'm 34. Gary you're 46. I'm in circles where people think 22 is too old. You haven't made it yet. How did you develop a healthy relationship with time? Gary that's my question.

11:01 Gary Vee I hung out with 80 year olds when I was a kid. I gravitated towards grandparents and great grandparents from a very young age. My best friend when we first came to America, because were poor and everybody was working, was my great grandfather. He passed, unfortunately, a year into being in America, but I have always gravitated towards them. What you learn when you spend time with 80 year olds. If I could tell anybody anything here, spend time with an 80 year old that is not your grandparent, just have a combo, a dinner, strike up a conversation. To this day, the only people I strike up conversations with at airports are people that I think, look like yoda, like, are they 90? I want to talk to them because they've lived it. They give you context. And I'm practical. Like, you're 36 KP right. Think about this.

11:55 Gary Vee Think about 15 years ago when you were 21. You probably remember your 21st birthday, right?

12:01 KP Yes.

12:03 Gary Vee It feels like yesterday and it feels like 7 trillion years ago, right?

12:07 KP True.

12:08 Gary Vee Right? If you think about those 15 years, you could think about how much you've accomplished, how much opportunity you had, whether you accomplished it or not, how many reps, how many at-bats, how much time that actually is. Now, what I do is when I'm 36 and I do that 15 thing, then I go, in 15 years, I'll be 51. When you hang out with older people, you realize 51 is a child. I have unlimited 50, 60, and 70 year old friends who act no different than my 30 year old friends. A lot of you see me publicly going deep into youth culture. I love the kids, I love the gen zers, the young millennials, but I spend a lot of my not public time with 60, 70, 80 year olds. It's context, and that context allows me to understand.

12:55 KP Brilliant. Andrew.

12:56 Andrew Yeah. So follow up around time. So this is from Nina. How do you prioritize your time? How do you make decisions on within? You just gave us a little bit of a sense of older versus younger, but how do you just, with a thousand priorities in a day, say, this is what I'm going to focus on - Now, today next.

13:16 Gary Vee I have three full time admins and two chiefs of staff. We have a 1 hour meeting every Thursday to look at the week ahead. We analyze every minute on the minute. The meeting I had right before here was a 15 minutes meeting. The meeting before that was a 15 minutes meeting. I get a lot done because I believe in fifteens. I think everybody in here has 1 hour meetings that are actually seven minute meetings. You multiply that times 183 meetings a year, you can imagine what ends up happening. With efficiency. I go with my intuition and my gut. I've got a ton of things going on. I have eight different companies inside of VaynerX, the holding company, and I'm the active CEO of VaynerMedia. I'm a chairman of seven other companies within that holding co. I have Vee friends, which is taking up an enormous amount of time.

14:01 Gary Vee I have my family, my personal life, I have my nonprofits, I have Gary Vee, the brand. I have tons of investments, I have a fund, I have a lot going on. The real answer, and this is going to be a bomb the real answer is I don't judge myself when the last week wasn't as efficient as it could have been. The number one reason that people struggle with time management is because they beat themselves up for not having a productive week, day or year. They don't realize that it's just subjective and they're grading their own homework and they're f****** themselves up.

14:37 KP I couldn't agree more. I think the productivity culture is sometimes taking us to the extreme.

14:42 Gary Vee Yeah, because productivity is subjective. When people are like, gary, you're saying yes too many things. I'm like, let me tell you something I said yes to that you would have said no to that led to X. I achieved more financial success with that serendipity than you did with your entire f****** strategy of douchiness.

15:02 Andrew There's a thread here of compounding. You pick an attitude, you pick a mindset, and then you let it ride. You can't get in your own way. KP, you’re up.

15:12 KP On the next question. Sean Huntington asks, what are the soft skills that make for a great founder? What role has kindness played in building your success?

15:21 Gary Vee Gary, kindness is the foundation to retention. Retention is how you build a real company. Number one. I think accountability is number one. I am baffled by leaders ability to blame everybody but themselves. If you're a leader by nature, everything is your fault. I take accountability and everything that's happened in my personal life and my professional life and everything in between. It doesn't mean I mean, I have plenty of feelings in my personal and professional life of what the other parties had to do, but I don't spend time on blame or dwelling. The number one characteristic of a winner leader is accountability. I think compassion and empathy is the next the reason I hold no grudges. I think compassion and empathy mixed in with accountability. I think competitiveness is a major factor. I think the world has demonized competition in the last 30 years in a very unfortunate way.

16:25 Gary Vee I think 8th place trophies actually lead to a lot of anxiety and depression with children now 20 and 30 year olds. Not the reverse. Merit matters. And so I think competitiveness matters. Tenacity, ambition, these are kind of the hard soft skills. On the soft skills, it's definitely kindness, empathy, caring, being, sweet, approachable. I just don't understand how people don't know that likability is a direct correlation to something that's healthy.

16:57 Andrew How does that show up for a founder? I'm going to turn it back towards the Day One - very focused topic, right? Someone who's a solopreneur, they're in their own head, they don't have a team, they obviously have people. How does that come home for somebody who's starting a business?

17:13 Gary Vee When you're kind to your vendors, to your potential customers, to the customers that fired you, you win. See the big problem is that people say like, I'm kind and then I double click into it with a founder that I'm an investor in or a leader in my company and I go, you're kind when it's easy, right? Next year it's going to be hard. The economy is getting softer. There's a lot going on. Are you kind when it's rough? Right. How does it show up for a solopreneur? Solopreneur is scared. She or he is scrapping. They're trying to get by. They don't want to go back to their job. You're scared and scrapping, the ability to be… I'll give you an example. You're a solopreneur. You got a customer. They're paying you $1,000 a month. You're pumped. They fire you a month in because they have a problem.

18:04 Gary Vee Are you going to be kind and gracious to them or are you going to be like, f*** you? Most people go to f*** you. I think if you go to kind and gracious and understanding, even though it's a gut punch to you that comes around long term and it matters.

18:19 KP Yeah.

18:19 Andrew I just want to ask everybody because I'm like looking in the mirror. That's so real. And life is getting harder, right? The economy is getting harder. We're all going to face that.

18:28 Gary Vee Let me give you a super macro one. You being kind in every scenario on the way to your ship sinking is exactly how you're going to get a meaningful job on the other side of your failed startup. People just don't look at the bigger picture.

18:48 Andrew I love that long game.

18:53 KP Yeah. I mean, I'm just kind of reflecting on it. I have another question that's more tactical. So, Gary, this is by John Wayman. John Wayman is a therapist and marriage counselor and very successful. So here's the question. I want to grow my practice by persuading therapists and coaches to follow more customer friendly model, which I think the session model overcharging and billing for hours. I can't find people to do this. How do I go about doing that?

19:28 Gary Vee By pounding the narrative into the universe at scale. I couldn't find entrepreneurs that wanted to be empathetic and kind to their VCs, their employees, their vendors. I just made 7 trillion pieces of creative over a ten year period, and all miraculously, you find more. At first it was dozens, and then it was hundreds, and then it was thousands. Every single person here that wants something accomplished has to realize that scaled creative in social channels and then doing unscalable work. I see Greg S in here, right? Who's behind Hi ho. That Q. A platform leads to depth like I've never seen, which is why I decided to get behind it. There's depth, there's with - but it's all about creative. The world was changed by writers, by poets, by musicians, by public speakers. Everyone here can have the world they want. The problem is most people that are trying to do good or optimism are quieter than people that are trying to do negativity and bad. Negativity and darkness and bad is loud.

20:36 Gary Vee They're on the offense. Positivity and happiness is content, thus not pushing themselves to be loud. One of the biggest things that I'm trying to do is be loud in the face of negativity, right? I see Vicky, one of my favorites, Vicky J. Just like that. Like like in the face of anything and everything, I always want to go positive and do good, and I'm empathetic to people's feelings, but I'm always going to push positive things because it is positive. Life is complicated. There's a lot of variables, there's a lot of nuances. Positivity in this room needs to be louder. If he wants that, the reason he's not finding it is he's not putting it into the universe enough. More creative, more written word, more audio, more video, more jumping into me saying yes to this. I had these 30 minutes. As if, like, I would have rather had somebody take a razor and slash my face than allocate the 30 minutes to this, given how much work I have to do before January 1.

21:34 Gary Vee And yet I said yes to this. Because intuitively, I felt that I could leave a positive impact in these 30 minutes to somebody within the 2000 people that are sitting here right now. And I was like, f*** it. And so it's painful. After I hang up, I was like, f***, I really probably needed that 30 minutes. In nine months, 16 months, four years, somebody here is going to email me and say, I was listening to Twitter spaces. You said something about accountability or kindness and it changed my life. All of a sudden, it's all f****** pro.

22:03 KP Couldn't cosign that more. I mean, the very fact that I'm here with you, Gary, was because ten years ago, I was listening to one of these things that you did and I decided, I'm going to be an entrepreneur. I'm going to show up for myself. After ten years, here I am with you. It's crazy how it works,. Two last bits. Andrew, I know we have the big announcement. I can't wait for Gary to talk about that. I can't wait to get Gary's perspective on it. I want you to announce it, Andrew.

22:37 Gary Vee Andrew, don't be mad at me. I'm so pumped. I didn't realize you were announcing what we've been working on in this format.

22:44 Andrew We teased it before you got on and were going to save the final five minutes.

22:49 KP Gary, I can't wait to hear your rant on that. I'm going to save like, two to three minutes on that one. The biggest question, everybody, the elephant in the room, everyone's wondering, pondering, thinking about, but not mentioning. Gary. Recession. Yes, macro wise, everyone's freaking out. The banks are freaking out. Every news channel is like, freaking out. I feel like there's a lot of feeder economy going on, but what is your take on it from your vantage point? Number two, how should entrepreneurs, founders, business people think about this?

23:20 Gary Vee Turn fear into common sense and practicality and humility and everything will beyond okay. Let me say that nice and slow so everyone understands. You should be fearful. Things are happening. Apple doesn't shut down production of iPhones for its health. Banks don't do what they are doing right now, which is clamping the f*** down, right? VCs don't strictly, even though they got tons of dollars to deploy, they're smart. What, are they going to just write a check at a higher valuation when they know the market is going to be different in six months? This is real. This is the time to not waste money as a company or as a human being. Maybe you don't need Starbucks every day. Maybe you shouldn't order from postmates every day. Maybe you should cook in your little apartment. Maybe you don't need to take an Uber. Maybe you don't need to do these things.

24:09 Gary Vee You definitely don't need to be buying s*** that you don't need. You don't need to upgrade in your car. You may not need a bigger television. You may not need 17 employees. Maybe it's eleven. It's devastating because you don't want bad for those six people. If you go out of business, then all 17 people are out of business, right? So don't take it as fear. It's just real life. Actually realize the last ten years you should have been grateful for and you should have gratitude for how easy it was. COVID wasn't hard. COVID was easy. The government printed an unlimited amount of money. Why do you think we're here? I love how people are like, it's their fault. It's not their fault. Who printed all the f****** money? We printed all the money. I don't understand how people understand there's nothing common sense or natural about I'm going to sit at home and the government's going to pay me more to sit at home than have an actual f****** job.

24:57 Gary Vee It sounded all fun, but the problem was people bought f****** Dom Pee and f****** PlayStation Five s with that money. Like, don't you understand? People are confused out here. They're living insecure and they need stuff to patch up their insecurity or to flex in front of others. Life is about self esteem. Period. End of story. And so what do I think? I think everyone should be very thoughtful about every dollar they have. Now, look, I I have lots of savings, so I don't have to change anything. I can not do anything for seven years, so I'm less worried. If I could, if I had to change my lifestyle, I would immediately. I'm going to change my lifestyle because there's going to be opportunities, and I'd rather buy a business during this time than have another extra fancy dinner. People need to get the f****** smart.

25:44 Gary Vee Be practical. Like, I don't know what you think is going to happen. Don't f****** hope. Don't ask the government to do something for you. Like f****** do it for yourself.

25:54 Andrew There's a wake up. This is awesome.

25:56 KP I only wish one thing that this would somehow, somebody should leak this to Bloomberg instead of whatever they're playing on TV. Gary, thank you so much. All right, the last segment. Andrew, I want you to reflect on. I want to reflect basically like announce to the world the big news about the partnership. Yeah. Then, Gary, I want you to react to it. Give your two cents on it. Go on.

26:19 Andrew Here we go. The 30 seconds on this - I mentioned before, we ran a VaynerX incubator over the summer. It was an awesome first take at our collaboration between Day One and VaynerX. We're running it back. We have a new program launching. It's going live in Q1. It's live now. It's a track within the Day One fellowship. That is where you'll get to connect with and learn from the leaders, the operators from within VaynerX. It's called the Leadership and Operations track. It's a new program where Gary's and the VaynerX approach to leadership and business are going to get hooked front and center. You get the killer combination of a Day One program with the community and the collaboration with your peers with everything, the learning, entrepreneurship from some of the best. And so that's live right now. Gary, before I turn you the mic, because I'm going to let you have the last word for everyone on this call, we're giving a special announcement.

27:21 Andrew Launch discount for the first 50 people who sign up. There's a code for 50% off. it's Hotline 50. Like the founder Hotline. Go to the site. First 50 people. But no, that was it. That's the infomercial.

27:35 KP Wait, the site that he's referring to is Join One Day dot com. Okay. So, Andrew, I heard you pitch. Everyone's pumped. Gary, can you pitch the same thing in your words?

27:50 Gary Vee Look, I love Andrew and his co-founder. Like, I invested. I want them to win. The biggest thing I can bring them value is the Vayner Operational way. The Vayner X way. I have 30, 40, 50, 100 executives now that have been with me for almost a decade. They love giving back. This is just honestly, what is this? This is karma on top of karma. If I can help Andrew - mazel tov. If that program then helps others at the cost associated with it, mazel tov. it's all just f****** good on good on good. Yes, I think the way we do business is going to be the way everyone does business in the future because it's going to be required to be successful. If people can move on that version faster, which is more about EQ than IQ, then they'll be more successful. That's what I want for people not successful with money, f******.

28:39 Gary Vee F*** money. Successful with content and joy and happiness. Of course money matters. I don't diss money. I'm an entrepreneur. I got to buy the New York Jets, so I'm not going to be able to win that. I'm not going to buy the jets with hearts. But you can do both. It can be kind and it can be entrepreneurial. It doesn't have to be rugged. Nice guys finish first. The second you figure out that nice guys finish first, not last, is the second, good things will happen in your life. I have to run. I'm two minutes late for something else. Love you. Hit me up on Twitter. Right now I'm going to be reading it as the meeting I'm in to see what you most took away from this meeting. Love you. See you. Love you. See and bye.