Building in public is the future of marketing and brand building.
In simple terms, it is an intentional practice of creating content and sharing your company’s story as it unfolds — with transparency, openness and vulnerability. This refreshingly gutsy and novel approach allows you to stand apart from the noise in the marketplace and organically attracts other like-minded people people into your channels on the Internet.
Many of these eventually become your customers, co-founders, investors, employees or supporters of your mission.
You can choose to build in public on any social platform (like Twitter, Linkedin, Tiktok) or on online communities such as Indie Hackers or Reddit.

The Build In Public Podcast is an interview series where KP chats with world-class entrepreneurs, ambitious startup founders, creators and builders on the Internet who’re boldly building the future in public.
Through his trademark style of conversational authenticity and depth, KP aims to uncover interesting worldviews, insights and stories of these fabulous people changing the world.
The guest list includes business titans and icons like Gary Vee, Alexis Ohanian, Kat Cole, Sahil Lavingia, and many more leaders.
A newsletter to go from zero to pro in building in public. You'll get insider tips, actionable playbooks from top founders and creators building in public.
By KP. Over 3,000 subscribers